Karen Tiber Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping leaders develop stronger personal, business and team brands. Her clients include: Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is the best-selling author of nine business books including The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She has written for Entrepreneur, Self, The LA Times, and others. Karen has spoken for Harvard, TEDX Yale, YPO, The AMA, Direct Marketing Association and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC and Oprah.